Online BS Degree in Communications and Applied Technology

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Curriculum

Goodwin Academic Advisors for Online Undergraduate Program Students can conduct unofficial transfer credit reviews for anyone interested in our online undergraduate degree completion programs. To have your transcripts reviewed, you will need:

Please fax all transcripts/certifications along with the Transfer Credit Evaluation form to Goodwin Academic Advising at 215-895-4988.

Business (32 credits)
ACCT 115Financial Accounting Foundations4.00 credits
ECON 201Principles of Microeconomics4.00 credits
ECON 202Principles of Macroeconomics4.00 credits
FIN 301Introduction to Finance4.00 credits
MKTG 301Introduction to Marketing Management4.00 credits
OPM 300Operations Management4.00 credits
ORGB 300Organizational Behavior4.00 credits
STAT 201Introduction to Business Statistics4.00 credits

Communications & Applied Technology (54 credits)
CAT 200Strategies: Lifelong Learning3.00 credits
CAT 201Interpersonal Communication3.00 credits
CAT 301Project Management3.00 credits
CAT 302Cust Service Theory & Practice3.00 credits
CAT 303Client Relations Management3.00 credits
CAT 360Appl Organizational Research3.00 credits
CAT 491Senior Project CAT I3.00 credits
CAT 492Senior Project CAT II3.00 credits
COM 230Techniques of Speaking3.00 credits
COM 240New Technologies In Communication3.00 credits
COM 270Business Communication3.00 credits
COM 335Electronic Publishing3.00 credits
COM 340Desktop Publishing3.00 credits
COM 370Advanced Business Writing3.00 credits
CT 230Web Development I3.00 credits
CT 240Web Development II3.00 credits
CT 385Web Development III3.00 credits
PHIL 323Organizational Ethics3.00 credits
* Writing intensive course. After completion of CTGS 240, 385, and 390 students can sit for the Certified Internet Webmaster (CIW) exam.

English Composition (9 credits)
ENGL 101Expository Writing and Reading3.00 credits
ENGL 102Persuasive Writing and Reading3.00 credits
ENGL 103Analytical Writing and Reading3.00 credits

Mathematics (9 credits)
MATH 181Mathematical Analysis I3.00 credits
MATH 182Mathematical Analysis II3.00 credits
MATH 183Mathematical Analysis III3.00 credits

Science (6 credits)
BIO 161General Biology I3.00 credits
BIO 162General Biology II3.00 credits

Humanities Electives (12 credits)
(African-American studies, communication, fine arts [history of: architecture, art, film, music, theatre], foreign language, linguistics, literature, philosophy, women's studies, writing)

Social Science Electives (18 credits)
(anthropology, economics, history, political science, psychology, sociology)

Free Electives (40 credits)
(no more than 14 credits may be in business)

Course Descriptions

ACCT 115 Financial Accounting Foundations - 4.00 credits

Introduces preparation of the income statement and the balance sheet. Covers analysis and recording of business transactions and a detailed study of accounting for assets, liabilities, and equity.

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ECON 201 Principles of Microeconomics - 4.00 credits

Examines allocation of resources within an economy. Major topics include interaction of supply and demand in markets, consumer choice, cost structure of firms, and profit maximization for competitive forms as well as firms with market power.

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ECON 202 Principles of Macroeconomics - 4.00 credits

Examines measurement, growth, and fluctuation of aggregate economic activity. Includes national income accounting and explains determination of output, employment, and price level. Also provides an introduction to international economics, money and banking, and economic policy. Some or all pre-requisites may be taken as either a pre-requisite or co-requisite. Please see the department for more information.

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FIN 301 Introduction to Finance - 4.00 credits

Covers financial structure of a corporation, short-and long-term financial policies, sources and uses of capital funds, asset valuation, capital budgeting, and corporate growth.

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MKTG 301 Introduction to Marketing Management - 4.00 credits

Provides a conceptual and applications-oriented framework for marketing decision-making in a dynamic environment. Emphasizes satisfying target customers and achieving organizational objectives through skillful blending of strategies in product development, pricing, promotion, and distribution.

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OPM 300 Operations Management - 4.00 credits

Provides students with an understanding of the transformation process, the primary function of every manufacturing/service organization, and how it adds value to the outputs. Discusses the decision-making process and techniques for planning and controlling the operations function.

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ORGB 300 Organizational Behavior - 4.00 credits

Provides conceptual understanding of various principles of management and organizational processes and the opportunity for skill-building in the areas of individual, interpersonal, and intergroup organizational behaviors. This is a writing intensive course.

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STAT 201 Introduction to Business Statistics - 4.00 credits

This introductory first course in business statistics focuses on applications of data analysis and statistics to business and economics. Topics covered include descriptive statistics and graphical presentation, probability, statistical inference, and simple regression. Applications to a variety of business settings and economic analysis is covered through practical data analysis examples.

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CAT 200 Strategies: Lifelong Learning - 3.00 credits

Strategies for Lifelong Learning. This course introduces students to the skills necessary for successful lifelong learning. Theoretical and practical aspects of learning are explored. Emphasis is placed on critical thinking, study skills, analytical reading, effective writing, reasoning, problem-solving, time management and strategies for management necessary to support learning in a college environment.

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CAT 201 Interpersonal Communication - 3.00 credits

Interpersonal Communication. Interpersonal communication will be studies from the perspective of emotional intelligence. Particular emphasis will be placed on emotional intelligence in the workplace and in leadership. The main objective is to make students aware that intelligence and technological expertise are not enough to be successful in the workplace. This is a writing intensive course.

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CAT 301 Project Management - 3.00 credits

Project Management. This course offers instruction on design, appraisal, planning, and implementation of a project. It provides in-depth discussion and analysis of approaches to managing projects in both the public and private sectors.

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CAT 302 Cust Service Theory & Practice - 3.00 credits

Customer Service Theory and Practice. This course focuses on the theory of customer service and the practices that best in class companies apply to differentiate themselves from the competition. The course includes practical information and activities designed to teach students how to respond to customers, resolve problems, and provide quality customer service.

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CAT 303 Client Relations Management - 3.00 credits

Client Relations Management. This course introduces the skills that facilitate and enhance client relations management. Topics covered include building a trusting relationship, evaluating and managing expectations and needs, managing conflict, understanding the client's perspective, customer life cycle, consulting, serving public sector versus private sector clients, managing client relations managers, and ethical issues.

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CAT 360 Appl Organizational Research - 3.00 credits

Applied Organizational Research. This course presents a systematic approach to managerial methods of conducting organizational research and analysis. Students will undergo the managerial research process of specifying the problem; translating the problem into specific research questions; designing the data collection and methodology; collecting, analyzing, and interpreting data; and reporting research results and recommendations.

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CAT 491 Senior Project CAT I - 3.00 credits

Senior Project CAT I. Covers planning and execution of a professional project that integrates the academic and practical knowledge the student has acquired in his or her major. Requires a formal written report and a formal oral presentation. This is part one of a two-course sequence.

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CAT 492 Senior Project CAT II - 3.00 credits

Senior Project CAT II. Covers planning and execution of a professional project that integrates the academic and practical knowledge the student has acquired in his or her major. Requires a formal written report and a formal oral presentation. This is part two of a two-course sequence.

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COM 230 Techniques of Speaking - 3.00 credits

A workshop course in improving public speaking skills. Provides experience in speeches of explanation, persuasion, and argument.

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COM 240 New Technologies In Communication - 3.00 credits

Provides an overview and survey of the changes taking place in the technologies of information production, distribution, storage, and display, including the interaction of these changes with legal, social, cultural, and communications systems.

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COM 270 Business Communication - 3.00 credits

Covers the writing of business letters, resumes, memos, proposals, and reports. This is a writing intensive course.

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COM 335 Electronic Publishing - 3.00 credits

This class integrates the theory and skills of intercultural communication with the current practices of multinational organizations and international business world. The class provides students with an opportunity to build awareness of diverse worldviews, insights on understanding and overcoming cultural differences, and appreciation of all cultures and ethnic groups. Through case studies, hands-on activities, and group presentations, students acquire practical knowledge in cross-cultural communication as well as the trend of globalization and its impact in various regions of the world. 3 credits

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COM 340 Desktop Publishing - 3.00 credits

Covers production of publications using desktop publishing software, including planning, writing, designing, and budgeting of institutional magazines, newsletters, manuals, and brochures. Requires students to design several pieces (letterheads and flyers).

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COM 370 Advanced Business Writing - 3.00 credits

Covers application of policy manuals and research, analytic, design, and critical skills to produce corporate documents, such as proposals and reports. This is a writing intensive course.

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CT 230 Web Development I - 3.00 credits

This course begins with an overview of the history of the internet. We examine how the Internet has changed modern society. Using XHTML, students acquire the skills needed to develop, design and create web pages. This course develops functional knowledge of microcomputer use beyond computer literacy, and examines fundamental networking concepts like TCP/IP, HTTP, FTP, SMTP, IMAP, etc.

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CT 240 Web Development II - 3.00 credits

This course will focus on building an understanding of JavaScript and Cascading Style Sheets. Students will learn the basics of each language and apply them to the development of interactive and versatile page designs. The class culminates in a web site that integrates the use of both technologies that offers two different layouts, one ¿standard¿ and one ¿accessible¿ with JavaScript used to control which is displayed in the browser window. The course also has an overview of the foundations and theory of XML and XLST.

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CT 385 Web Development III - 3.00 credits

Students will acquire skills to develop, design and produce Web pages using Dreamweaver and Flash. Using software, students will construct a multimedia website, incorporating Flash movie elements, interactivity, and sounds.

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PHIL 323 Organizational Ethics - 3.00 credits

This course focuses on the application of ethical theories and principles to organizational systems and decision-making. Emphasis will be placed on how ethical principles affect and are applied to organizational policy-making, leadership behavior, systems of communication, technology use, and other systems of organization.

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ENGL 101 Expository Writing and Reading - 3.00 credits

Develops students' abilities to read and write expository academic discourse. Teaches students how to read with understanding; how to access print and technological sources; how to research, plan, draft, revise, and edit academic essays and reports. Requires students to write expository essay and to keep a journal to express their responses to material read and study in the course.

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ENGL 102 Persuasive Writing and Reading - 3.00 credits

Develops students' abilities to read and write persuasive academic discourse. Teaches students to think and read critically, to evaluate and use print and technological sources effectively, and to present a written argument effectively. Requires students to write persuasive essays and research papers and to keep a journal to express their responses to material read and studied in the course.

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ENGL 103 Analytical Writing and Reading - 3.00 credits

Develops students' skills in critical and analytical reading and writing through a study of literature. Teaches students techniques to help them understand and appreciate literature. Requires students to read, analyze, and write essays and research papers about selected works of poetry, drama, and fiction and to keep a journal to express their responses to the literature studied.

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MATH 181 Mathematical Analysis I - 3.00 credits

Covers set theory, coordinate systems and graphs, functions, linear programming (geometric approach), matrices and linear systems, and linear programming (algebraic approach). Required for architecture, business administration, and construction management students. Non-credit for engineering and science students. Fall, Winter.

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MATH 182 Mathematical Analysis II - 3.00 credits

Covers counting techniques, probability, statistics, and probability applications. Non-credit for engineering and science students. All terms.

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MATH 183 Mathematical Analysis III - 3.00 credits

Covers limits, rates of change, derivatives, applications of differentiation, exponential and logarithmic functions, integrals, techniques of integration, applications of integration. Non-credit for engineering and science students. All terms.

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BIO 161 General Biology I - 3.00 credits

A continuation of BIO 160. Topics include the endocrine, circulatory, digestive, respiratory, excretory, and reproductive systems. Four credit hours. Prerequisite: BIO 160. Offered as needed. Note: Registration for both the lecture (BIO 161) and the lab (BIO 161L) is required.

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BIO 162 General Biology II - 3.00 credits

Continues BIO 161. Covers the mechanics of heredity, including growth, differentiation, and development. Winter.

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