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Course Descriptions |
| DSMR 231 Retail Principles - 3.00 credits |
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| Examines retail philosophies within a marketing context, including understanding of how consumer behavior, present and future, determines retailers' marketing strategies; knowledge of product mix and product assortment; and understanding of operating retail ventures in the global marketplace. |
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| DSMR 232 Retail Merchandise Planning - 4.00 credits |
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| Provides a working knowledge of merchandise planning, flow, and distribution in the retail setting. Covers profitable merchandise and assortment planning and control in both conceptual and technical formats. Final project incorporates six-month financial, classification, and assortment planning. |
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| CAT 302 Cust Service Theory & Practice - 3.00 credits |
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| Customer Service Theory and Practice. This course focuses on the theory of customer service and the practices that best in class companies apply to differentiate themselves from the competition. The course includes practical information and activities designed to teach students how to respond to customers, resolve problems, and provide quality customer service. |
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| CRTV 301 Foundations in Creativity - 3.00 credits |
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| This course provides a foundation in creativity including leading creativity theorists and their ideas, and introduction to creativity in many fields. Students will explore basic creative characteristics including originality, fluency, flexibility, elaboration, resistance to premature closure, and tolerance of ambiguity. Sets the foundation for acquiring tools and applying creativity. |
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| MGMT 260 Introduction to Entrepreneurship - 4.00 credits |
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| The course focuses on entrepreneurship as a generic activity, including start-ups and corporate entrepreneurship. It explores the opportunities and challenges faced by individuals starting up new ventures and the probable paths of career development for the students pursuing entrepreneurship. |
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| MKTG 301 Introduction to Marketing Management - 4.00 credits |
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| Provides a conceptual and applications-oriented framework for marketing decision-making in a dynamic environment. Emphasizes satisfying target customers and achieving organizational objectives through skillful blending of strategies in product development, pricing, promotion, and distribution. |
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| PRST 212 Creative Studies in the World Wide Web - 3.00 credits |
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| This course prepares professionals with an understanding of the process of developing creative, functional Web sites. Concentrating on the creative flow of the design process, the course uses Adobe Dreamweaver as the medium for development. Students should possess a basic level of computer proficiency before taking this course. |
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| PRST 330 Career & Professional Development - 3.00 credits |
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| This course explores the literature of careers including preparation, organizational entry, orientation, nontraditional careers, and early, mid, and later career issues. The course provides students with opportunities for assessment of interests and capabilities, initiation and implementation of a personal development plan (PDP), and feedback on personal and career development. |
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| RETL 315 Power of Retail Brands - 3.00 credits |
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| This course provides an in-depth analysis of theoretical and applied branding techniques. Retail marketing, merchandising, and in-store brand representatives will be analyzed to recognize the detailing necessary to create a successful retail brand. Students will read branding studies to comprehend why the phenomena of branding has encompassed our consumer society. |
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| RETL 325 Applied In-Store Visual Strategies - 3.00 credits |
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| Provides students with an understanding of how retailers use visual display to gain retail market share. Students will examine various types of visual display and how this impacts the retail environment. |
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| RETL 400 Retail Leadership Capstone - 3.00 credits |
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| This course will provide students practical experience leading all aspects of a retail establishment. Topics covered include customer service, human resources, planogram/floorset, visual merchandising/display, sales and completing the sale, merchandising the store, quality of merchandise/product, leadership responsibilities, and future goals. |
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