|
Course Descriptions |
| AADM 505 Overview Of Arts Admin - 3.00 credits |
|
| Provides a survey of the field of arts administration and introduces nonprofit governance including incorporation, mission development, and roles and responsibilities of boards of directors. |
|
| Back to course list |
|
| AADM 510 Writing for the Arts - 3.00 credits |
|
| Covers strategies for writing non-marketing materials in the arts such as funding proposals, advocacy letters, board communications, and persuasive speeches. |
|
| Back to course list |
|
| AADM 610 Fin Acctg Non-Pro Art Org - 3.00 credits |
|
| Covers accounting principles, accounting procedures and internal control, forecasting, balance sheet analysis, budgeting procedures, and financial reporting for non-profit arts organizations. |
|
| Back to course list |
|
| AADM 620 Law and the Arts - 3.00 credits |
|
| Examines the relationship between the arts and law, including contracts, license fees, copyrights, intellectual property, royalties, labor-management agreements, liability, immigration law, and use fees. Each class is conducted by an area legal expert on a specialty as it relates to the arts. |
|
| Back to course list |
|
| AADM 650 Fund Development for the Arts - 3.00 credits |
|
| Provides an in-depth examination of techniques in researching, procuring, and retaining contributed funds for cultural organizations. Covers techniques and strategies for individual, corporate, governmental, and foundation grants and gifts. |
|
| Back to course list |
|
| AADM 670 Audience Development - 3.00 credits |
|
| Overview of organizational practices and theory related to audience development non-profit arts organizations. |
|
| Back to course list |
|
| AADM 710 Strategic Planning/Evaluation - 3.00 credits |
|
| Provides a survey of the theory and practice of planning and evaluation as it relates to arts programs. Includes development of critical issues, goals, strategies, outcomes research planning, and protocol development. |
|
| Back to course list |
|
| AADM 750 Arts Administration Seminar - 3.00 credits |
|
| Examines issues affecting the development of cultural policy in America, including demographic change; leisure preferences; and trends in education, social policy, politics, and economic development. |
|
| Back to course list |
|
| AADM 751 Mgmt Techniques In Arts - 3.00 credits |
|
| Examines approaches used to manage and oversee various arts organizations, including managing change, decision-making, negotiation and presentation skills, and assessing management style. |
|
| Back to course list |
|
| AADM 770 Tech & Mktg Of Arts - 3.00 credits |
|
| Covers digital recording, videocassettes, satellite transmission, cable television, holography and other technological developments, and their implications for the marketing of the arts. |
|
| Back to course list |
|
| AADM 798 Thesis and Internship - 6.00 credits |
|
| Allows advanced students to work in an appropriate arts-related job associated with a professional arts organization. Thesis is written as a case study of the internship experience or as a scholarly work related to the student's individual research interest. |
|
| Back to course list |
|
| AADM 720 Leadership in the Arts - 3.00 credits |
|
| Explores the concepts of leadership and examines leadership experiences and potential as they relate to the field of non-profit arts and culture. |
|
| Back to course list |
|
| AADM 731 HR Mgmt in the Arts - 3.00 credits |
|
| Examines human resource management and labor relations specific to non-profit arts and cultural organizations. Students will learn about labor union contract negotiations when working with performing and visual arts institutions. |
|
| Back to course list |
|
| AADM 740 Production Lab Perf Arts - 3.00 credits |
|
| Provides practical experience in artistic production, including establishment of timelines, negotiation of contracts, allocation of resources, ticket sales and accounting, and technical direction. |
|
| Back to course list |
|
| AADM 755 Community Cultural Planning - 3.00 credits |
|
| Examines the process of community cultural planning and local arts policy development, including trends and issues in national, state and local arts policies and external influences (economic, social and educational trends) that affect local planning. |
|
| Back to course list |
|
| AADM 760 Spec Problems Arts Mgmt - 3.00 credits |
|
| Allows the student to select topical management problems in the arts and study approaches appropriate to their solution. May include data-gathering techniques, interviewing, developmental procedures, etc., as required. |
|
| Back to course list |
|
| AADM 765 Special Topics - 0.50 to 9.00 credits |
|
| Covers topics of current interest to faculty and students; specific topics for each term will be announced prior to registration. May be repeated for credit if topics vary. |
|
| Back to course list |
|
| COM 675 Grant Writing: Arts/Humanities - 3.00 credits |
|
| Students develop the skills needed to write an effective grant proposal. Topics include idea development, analyzing a team's capabilities to complete a project, developing a clear plan of attack, locating funding sources, honing research skills, and effectively using graphic elements in proposal design. |
|
| Back to course list |
|
| COM 680 PR Writing & Strategies - 3.00 credits |
|
| An intensive, advanced public relations course covering public relations theory, strategies and writing. Students will apply theory and tactics in the development of crisis communication plans and issue management strategies. |
|
| Back to course list |
|
| MGMT 640 Strategic Human Resource Mgmt - 3.00 credits |
|
| This course examines how line managers can determine the most effective HR practices. HR practices examined include job designs, reward systems, development and appraisal systems, and internal and external staffing approaches. Students are encouraged to think strategically about different aspects of managing the organization's human assets. |
|
| Back to course list |
|
| MGMT 680 Exec Ldrship: Substnc & Style - 3.00 credits |
|
| Focuses on analysis and critique of cases by student teams, the professor, and visiting business and governmental leaders, which in turn opens the way for freewheeling exchanges between visitors and students on experiences and principles of leadership. |
|
| Back to course list |
|
| MKTG 634 Integrated Mktg Comm Mgmt - 3.00 credits |
|
| Takes the marketing manager's viewpoint to examine the management and coordination of all marketing communication to customers and stakeholders. Discusses concepts and strategies in such areas as advertising, sales promotion, personal selling, and public relations. |
|
| Back to course list |
|
| MKTG 646 Services Marketing - 3.00 credits |
|
| Covers marketing theory, concepts, strategy, and tactics as applied to the unique characteristics and demands of service organizations and manufacturing firms that use service as a competitive advantage. Evaluates marketing strategies of various service industries using case studies to illustrate the links between internal business processes and external customer satisfaction. |
|
| Back to course list |
|
| ORGB 631 Leading Effective Orgs - 3.00 credits |
|
| Prepares students to make informed decisions as leaders in common institutional and environmental contexts. The focus of the contingency-based perspective of this course is to help leaders understand how best to motivate and coordinate employees and to control outcomes in a manner that ensures they fulfill strategic objectives. |
|
| Back to course list |
|
| STAT 601 Business Statistics - 3.00 credits |
|
| This course covers the basic principles and implementation techniques of analysis of variance, simple and multiple regression analysis, and statistical process control. An understanding of how these tools can support managerial decision making is also emphasized. |
|
| Back to course list |
|