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Course Descriptions |
| CRTV 501 Foundations in Creativity - 3.00 credits |
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| Provides a foundation in creativity including leading theorists and their ideas. Questions investigated include who is creative and why? What does it mean to be creative? Is creativity a general attribute or is it discipline specific? Students will complete and score a creativity assessment. |
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| PROJ 501 Intro to Project Management - 3.00 credits |
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| This course will prepare students to manage scheduling, supply management, project team recruiting, resource allocation, time/cost tradeoffs, risk assessment, task coordination, team-building, progress monitoring, and post-project assessment through a comprehensive overview of project management. Case studies are used to illustrate the principles and tools of project management as a process. |
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| PRST 503 Ethics for Professionals - 3.00 credits |
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| This course will focus on the application of ethical principles to organizational systems and decision-making. Emphasis will be placed on how ethical principles affect and are applied to policy-making, leadership behavior, systems of communication, technology use, and systems of organization. |
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| PRST 504 Research Methods & Statistics - 3.00 credits |
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| This course presents a systematic approach to managerial methods of conducting organizational research and analysis. Students will undergo the managerial research process of specifying the problem; translating the problem into specific research questions; designing the data collection and methodology; collecting, analyzing, and interpreting data; and reporting research results and recommendations. |
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| HRM 501 Found of the Hospitality Ind - 3.00 credits |
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| This is a gateway course to provide students of various backgrounds the information and conceptual tools needed to grasp the fundamentals of the global hospitality industry as understood in its widest sense. Students will become familiar with the production and distribution of hospitality products. Trends in the industry will also be discussed. |
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| HRM 505 Cust Service for Professionals - 3.00 credits |
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| This course covers the principles of managing in a service environment with an emphasis on procedures and results that are necessary for all service organizations. Analysis, planning, and problem solving strategies will be examined to empower successful customer oriented employees along with consideration of factors that influence customer service organizations. |
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| HRM 520 Hospitality Mgmt Info Systems - 3.00 credits |
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| Covers the use of technology and computer information systems in the hospitality industry. The course emphasizes high level strategic planning for leveraging technology and information systems to gain competitive advantages and improve a business¿s position in the marketplace. Includes structured decision making in the acquisition and implementation of technology including feasibility analysis and financial forecasting. |
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| HRM 555 Hospitality Human Res Mgmt - 3.00 credits |
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| This course will study the human resource function from a strategic and developmental standpoint within a variety of hospitality and tourism contexts. |
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| HRM 650 Strat Mgmt & Leadership Hosp - 3.00 credits |
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| This course covers the concepts of strategic management in the hospitality business environment and the role of strategic leadership practices. Strategic decision making principles will be examined to create competitive advantages for hospitality industry leaders and organizations. |
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| HRM 997 Res Proj in Hospitality Mgmt - 1.00 to 12.00 credits |
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| Students consult with a faculty advisor to identify a suitable problem area in hospitality management and develop and carry our appropriate methodology to address the problem. This course may be repeated for credit. |
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| HRM 515 Destination and Resort Mgmt - 3.00 credits |
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| A study of destination and resort management from a global perspective including strategic planning and competitive analysis of domestic and international resort destinations. Students will study the various aspects of resort management in the context of high levels strategic planning that includes market research, market positioning, feasibility studies, and revenue forecasting for resort destinations. |
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| HRM 595 Economics of Tourism - 3.00 credits |
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| This course explores the economic issues that influence the tourism industry and examines the sociological dynamics shaping the tourism environment. |
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| HRM 610 The Global Tourism System - 3.00 credits |
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| An in-depth investigation of the components of the global tourism system to provide the conceptual framework for students to understand the economic dynamics of tourism. The course will familiarize students with the major areas of production and distribution of hospitality products. Future trends in tourism will be examined. |
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| HRM 612 Tourism and Sustainability - 3.00 credits |
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| Students in this course will examine limits to mass tourism and alternatives such as ecotourism, community-based-tourism pro-poor tourism, and their contributions to sustainable world development. Other topics include how environmental changes affect tourism and how tourism affects the environment and the role of tourism in economic development. |
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| HRM 614 Tourism Development - 3.00 credits |
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| This course will provide an in-depth evaluation of the major issues in travel and hospitality development. It will review the relationships among development and tourism development, differences between attractions and products, defining target markets, elaborating development plans, destination management, and measuring success. |
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| HRM 616 Tourism Marketing and Branding - 3.00 credits |
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| This course will cover the major issues related to the marketing of travel and tourism products according to the specific nature of the travel and tourism industry. The course will include strategic marketing, travel market analysis, and the major tools available for creating successful marketing and branding of travel and tourism products. |
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| HRM 515 Destination and Resort Mgmt - 3.00 credits |
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| A study of destination and resort management from a global perspective including strategic planning and competitive analysis of domestic and international resort destinations. Students will study the various aspects of resort management in the context of high levels strategic planning that includes market research, market positioning, feasibility studies, and revenue forecasting for resort destinations. |
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| HRM 572 Gaming Information Systems - 3.00 credits |
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| Covers the use of technology and computer information systems in the casino industry. The course emphasizes high level strategic planning for leveraging technology and information systems to gain competitive advantage and improve a casino¿s position in the marketplace. Includes structured decision making in the acquisition and implementation of technology including feasibility analysis and financial forecasting. |
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| HRM 575 Current Issues in Gaming - 3.00 credits |
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| This course will examine current issues in the casino and gaming industry. An in-depth examination of trends, policies, and impacts on gaming operations with an emphasis on casino operations will be potential topics for discussion. |
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| HRM 670 Casino Financial Analysis - 3.00 credits |
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| This course covers the unique aspects of analyzing the financial results of casino programs and product offerings including marketing promotion analysis, special even manifest analysis, player development, executive profit and loss, table game mix, and slot floor product and position analysis. Volume forecast methods will also be studied. |
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| HRM 672 Security and Risk Management - 3.00 credits |
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| This course covers strategic issues in casino security including high-level planning and risk analysis. Students will complete an in-depth case study analysis of court cases in the casino and hospitality industry that can potentially have a significant impact on capital expenditures and operating strategies. Students will learn to analyze risk and make effective strategic decisions regarding loss prevention. |
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| HRM 674 Tribal Gaming Management - 3.00 credits |
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| This course explores the topics of gaming, casino management, sovereignty, and other public policy issues. In addition, tribal casino management will be emphasized to examine the unique operational and developmental aspects of this type of gaming. |
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| HRM 676 Casino Marketing - 3.00 credits |
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| This course covers the unique aspects of casino marketing including player loyalty programs, promotional strategies, customer relationship marketing, branding, database marketing, player development and junket programs. The course is taught from a global perspective with an emphasis on strategy and positioning in the marketplace. |
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