Online Sports Management Master's Degree

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Learn more about the MS in Sport Management
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Curriculum

The degree is based on a quarter system with students completing the plan of study in 24 months.  Students complete fifteen 10 week courses for a total of 45 credit hours.  The courses consist of:

  • 7 core courses
  • 2 project research courses
  • 5 concentration courses
  • 1 experiential course

Term One - Fall
SMT 601Sports Industry Management3.00 credits
SMT 602Sport Law & Risk Management3.00 credits

Term Two - Winter
SMT 604Sport Media & Technology3.00 credits
SMT 609Sports Ticket Sales & Strategies3.00 credits

Term Three - Spring
SMT 607Sport Budgets & Fiscal Practices3.00 credits
SMT 608Sport Information & Public Relations3.00 credits

Term Four - Summer
SMT 621Leadership in Sport Management3.00 credits
SMT 622Labor Relations & Collective Bargaining in Sport3.00 credits
Elective - Choose 1 OR
SMT 629Managing Coaches & Teams3.00 credits

Term Five - Fall
SMT 611Corporate Sponsorship Sales & Strategies in Sport3.00 credits
SMT 626Globalization of Sport3.00 credits

Term Six - Winter
SMT 612Development & Fundraising Strategies in Sport3.00 credits
SMT 635Sport Facilities & Event Management3.00 credits

Term Seven - Spring
SMT 606Contemporary Issues in Sport3.00 credits
SMT 698Research Design & Techniques in Sport3.00 credits
Elective - Choose 1 OR
SMT 622Labor Relations & Collective Bargaining in Sport3.00 credits

Term Eight - Summer
SMT 699Project/Research Thesis3.00 credits

Course Descriptions

SMT 601 Sports Industry Management - 3.00 credits

This course provides detailed overview of the sports industry and its management and business practices. Students will study organizational theory, human resources, decision making, policy development, planning, governance and the management functions necessary to provide them with the appropriate skills and knowledge for the effective management of sport organizations.

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SMT 602 Sport Law & Risk Management - 3.00 credits

Course overviews basic issues and strategies surrounding sport law and risk management issues in athletics. Students will be introduced to types of legal obligations and liability exposure in the sport business, along with the risk management tools available to minimize risk. Legal issues and management challenges are also explored.

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SMT 604 Sport Media & Technology - 3.00 credits

An analysis of the sport media¿s changing landscape and the role is plays in political, social and technological climates. Emphasis on professional and intercollegiate sports and the implications of simultaneous production and consumption. Course will examine new information technologies, commercial pressures in sport media and global sport media expansion.

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SMT 609 Sports Ticket Sales & Strategies - 3.00 credits

Course will examine changing environment of ticket and operation sales in the sport industry. Course will expose students to the standards, practices and strategies that can be applied to the multitude of areas that ticketing touches within the sports industry.

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SMT 607 Sport Budgets & Fiscal Practices - 3.00 credits

Basic theory in accounting and finance applied to managerial control of sport organizations. Includes forms of ownership, taxation, financial analysis, capital budgeting, and economic impact studies.

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SMT 608 Sport Information & Public Relations - 3.00 credits

Course is an overview of the discipline of sports information/public relations and its role in the field of sport management. Course will cover a wide variety of skill sets and roles necessary to succeed in this continually evolving discipline. New media issues and procedures will be covered.

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SMT 621 Leadership in Sport Management - 3.00 credits

Students will discuss the process of leadership and leadership development in sports organizations. Leadership styles, qualities, philosophies and the ability to adapt to different situations are addressed. Information on recruiting, training, supervising and evaluating personnel are examined as are current sporting issues and their impact on sport leadership.

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SMT 622 Labor Relations & Collective Bargaining in Sport - 3.00 credits

Course examines various aspects of professional sports including the unique office of the league commissioner, the antitrust and labor law dimensions of the player-labor market and the peculiar institution of the player agent in a unionized and collective bargained industry.

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SMT 629 Managing Coaches & Teams - 3.00 credits

Course will include setting performance goals in coaching, the various roles of the coach, ethical conduct in coaching, coach-athlete compatibility, burnout, personality of the coach and coaching youth sports. Emphasis will be placed on how administrators can best manage coaches for continued athletic program success.

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SMT 611 Corporate Sponsorship Sales & Strategies in Sport - 3.00 credits

Course will examine marketing strategy and techniques used by industry professionals to increase revenues for sports properties. Students will gain an understanding of sponsorship sales terminology, cold calling and prospecting techniques, marketing proposal presentation guidelines and relationship building strategies to increase overall sales.

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SMT 626 Globalization of Sport - 3.00 credits

An analysis of the impact of globalization on the Sport Industry. Students will be introduced to managerial, human resource and cultural differences that impinge upon the sports industry. An oversight of the different governance structures employed throughout the industry overseas will also be examined.

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SMT 612 Development & Fundraising Strategies in Sport - 3.00 credits

Course will examine skills, strategies and techniques needed for successful annual and major gift solicitation in the field of athletic development. Topics include understanding annual fund and major gift fundraising; examining booster club organization structure, benefits; priority seating programs and importance of donor research in the fundraising process.

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SMT 635 Sport Facilities & Event Management - 3.00 credits

Course is designed to provide learning experience in managing sports facility operations, planning new sports facilities and renovating and maintaining existing facilities. Course also provides student exposure to comprehensive event planning and management for sport and special events.

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SMT 606 Contemporary Issues in Sport - 3.00 credits

The purpose of this course is to expand the student?s understanding of issues prevalent in the sports industry. Discussions will cover topics including drugs, violence, religion, the media and globalization. Students will develop an awareness of alternate perspectives and examine in detail current problems while analyzing possible solutions.

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SMT 698 Research Design & Techniques in Sport - 3.00 credits

An examination of research designs, methodology and techniques used in developing the research project or thesis. Historical, empirical and experimental methods will be discussed plus skills related to writing reviews and critiques of literature. Students will learn to design an original study and begin to develop the outline for their final Masters work.

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SMT 622 Labor Relations & Collective Bargaining in Sport - 3.00 credits

Course examines various aspects of professional sports including the unique office of the league commissioner, the antitrust and labor law dimensions of the player-labor market and the peculiar institution of the player agent in a unionized and collective bargained industry.

Back to course list

SMT 699 Project/Research Thesis - 3.00 credits

The course requires the preparation of a substantial research and writing project/research thesis planned and completed under the guidance of a graduate faculty advisor. It is the culminating work of the Masters program and hence is expected to include research design, organization, analysis, evaluation, literature review, plus the student?s conclusions pertaining to the research findings.

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